Instructional Designer

Designing learning
with purpose.

I create learning experiences that empower adults to thrive in their roles and careers — thoughtful, inclusive, and built to actually stick.

Jessica McConnell
Available for projects

Learner-centered by design

A decade in the classroom, now building corporate learning that respects how adults actually learn.

Articulate StorylineRiseSynthesiaCanvaADDIE
10+Years in education
400+Lessons completed in AIDA
6Professional ID credentials
M.A.Ed Tech, GWU
Selected work

Projects built to teach, engage, and endure.

A look at recent instructional design work across eLearning, design documentation, and microlearning.

How I work

The ADDIE backbone, applied with care.

Every project follows a proven path — so nothing is built on guesswork.

A

Analyze

Define the goal, the gap, and the learner.

D

Design

Map objectives to assessment.

D

Develop

Build engaging, interactive content.

I

Implement

Launch and support the rollout.

E

Evaluate

Measure, refine, improve.

Credentials

Certified through the Applied Instructional Design Academy.

A rigorous 9-month program — 400+ lessons, extensive coaching, and simulated client projects with real feedback and revision.

AIDA Certification

The full culmination of the Academy — earned across five specialized badges and a capstone of client-simulated work.

eLearning Development

Taking modules from good to great — scenario-driven design, engagement, and multiple rounds of expert feedback.

Articulate Rise

Building responsive Rise courses that increase learner engagement, refined through coaching and revision.

Articulate Storyline

Developing rich, interactive Storyline modules that pass rigorous quality criteria.

ID Process

The full workflow from kickoff to handoff — deliverables, SME collaboration, design docs, and storyboards.

ID Fundamentals

Adult learning theory, action mapping, performance-based objectives, and content sequencing.

Kind words

Accolades & testimonials.

"

Jessica brings genuine care and rigor to every project. Her work is thoughtful, learner-centered, and always polished.

C
Coaching FeedbackAIDA Program
"

A natural at translating complex material into clear, engaging learning. She elevates everything she touches.

S
SME CollaboratorCorporate Project
"

Her transition from the classroom to instructional design shows — she never loses sight of the actual learner.

P
Peer ReviewerSimulated Client Project

Let's build something worth learning.

Have a project, a role, or an idea? I'd love to hear about it.

Get in touch →