Instructional Designer

Designing learning
with purpose.

I create learning experiences that empower adults to thrive in their roles and careers — thoughtful, inclusive, and built to actually stick.

Jessica McConnell
Available for projects

Learner-centered by design

A decade in the classroom, now building corporate learning that respects how adults actually learn.

Articulate StorylineRiseSynthesiaCanvaADDIE
10+Years in education
400+Lessons completed in AIDA
6Professional ID credentials
M.A.Ed Tech, GWU
Selected work

Projects built to teach, engage, and endure.

A look at recent instructional design work across eLearning, design documentation, and microlearning.

How I work

The ADDIE backbone, applied with care.

Every project follows a proven path — so nothing is built on guesswork.

A

Analyze

Define the goal, the gap, and the learner.

D

Design

Map objectives to assessment.

D

Develop

Build engaging, interactive content.

I

Implement

Launch and support the rollout.

E

Evaluate

Measure, refine, improve.

Credentials

Certified through the Applied Instructional Design Academy.

A rigorous 9-month program — 400+ lessons, extensive coaching, and simulated client projects with real feedback and revision.

✦

AIDA Certification

The full culmination of the Academy — earned across five specialized badges and a capstone of client-simulated work.

◆

eLearning Development

Taking modules from good to great — scenario-driven design, engagement, and multiple rounds of expert feedback.

▲

Articulate Rise

Building responsive Rise courses that increase learner engagement, refined through coaching and revision.

●

Articulate Storyline

Developing rich, interactive Storyline modules that pass rigorous quality criteria.

■

ID Process

The full workflow from kickoff to handoff — deliverables, SME collaboration, design docs, and storyboards.

⬢

ID Fundamentals

Adult learning theory, action mapping, performance-based objectives, and content sequencing.

Kind words

Accolades & testimonials.

"

Jessica brings genuine care and rigor to every project. Her work is thoughtful, learner-centered, and always polished.

C
Coaching FeedbackAIDA Program
"

A natural at translating complex material into clear, engaging learning. She elevates everything she touches.

S
SME CollaboratorCorporate Project
"

Her transition from the classroom to instructional design shows — she never loses sight of the actual learner.

P
Peer ReviewerSimulated Client Project

Let's build something worth learning.

Have a project, a role, or an idea? I'd love to hear about it.

Get in touch →